IT-Driven - Innovative use of information technology must be an integral component of the business or project model

Strong Management Team - The management team should demonstrate the expertise and commitment necessary to enhance the concept's chance of success.

Market-Based for Sustainability - The concept must show the potential to generate a market-based revenue stream (must have a demonstrable revenue-based business model) to ensure sustainability.

Scalable/Replicable - The concept must show promise to be broadly scaled or widely replicated to serve much larger constituencies.

Bottom-up - The concept should be initiated and benefit those at the grassroots level to assure that real needs are being met with customized solutions.

Partnerships - The concept should show the potential to foster public, private, and/or civil society collaborations beneficial in increasing its impact and building capacity to support similar efforts.